{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F77df117a-e203-445c-8383-bb0d74153c0c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 113: The Barber's Brief: Ferris Hamilton's Day Off? March 20, 2025\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/77df117a-e203-445c-8383-bb0d74153c0c\"></iframe>","title":"SBP 113: The Barber's Brief: Ferris Hamilton's Day Off? March 20, 2025","description":"<p>Welcome to another episode of The Barber\u2019s Brief!</p><p><br /></p><p>Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p><p>Enjoy the show!</p><p><br /></p><p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p><p><br /></p><p>Get in touch with our hosts:</p><p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p><p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p><p><br /></p><p>Timestamps:</p><p>00:00 - Introduction</p><p>01:07 - Pepsi buys Poppi Prebiotic soda for $1.95B</p><p>03:15 - The Death of Attention Economy</p><p>11:10 - Appealing to Canadian Pride in Ads is a Delicate Dance</p><p>13:50 - The Future of Retail Media Networks</p><p>16:40 - Marketing Moment - IPA on Making Effectiveness Work</p><p>22:50 - Ad of the week: Lewis Hamilton recreates Ferrari scene from Ferris Bueller\u2019s Day Off</p><p>\u00a025:03 - Coming up next week.</p><p><br /></p><p>In The News Links:</p><p>Pepsi buys Poppi Prebiotic soda for $1.95B</p><p>https://www.cbc.ca/news/business/pepsico-poppi-prebiotic-soda-deal-1.7485690</p><p>The Death of the Attention Economy</p><p>https://www.linkedin.com/posts/rabbott3_the-biggest-lie-in-marketing-that-brand-activity-7306409193912115200-4NdS/?utm_medium=ios_app&amp;rcm=ACoAAARF80ABNFBSYHcGw43pb1pcTsFzZIHvvIY </p><p>Tariff\u2019s Impact: Globe &amp; Mail A soup company\u2019s discovery: appealing to Canadian pride in ads is a delicate dance https://apple.news/ATRyWE3a8REeETF05ELGGDg</p><p>The Future of Retail Media Networks</p><p>https://www.marketingdive.com/news/the-future-retail-media-networks-heres-what-the-numbers-say/742455/</p><p><br /></p><p>The Marketing Moment:</p><p>Free Report from IPA on Making Effectiveness Work - October 2024 - https://ipa.co.uk/knowledge/publications-reports/making-effectiveness-work</p><p><br /></p><p>Ad of the week</p><p>Lewis Hamilton recreates Ferrari scene from Ferris Bueller\u2019s Day Off</p><p><a href=\"https://www.youtube.com/watch?v=Ra9J0TES0DA&amp;t=6s\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=Ra9J0TES0DA&amp;t=6s</a>\u00a0</p><p>In the spot to mark his highly-publicized move from Mercedes to Ferrari, the driver adopts the character of the garage employee who takes Bueller\u2019s Ferrari for a joyride through the streets of Chicago.</p><p>The spot features Hamilton's favourite Ferrari 250 GT California Spyder car.</p><p><br /></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d48c4ae0-9976-42e1-a006-f7c5c625fc0c/21697713-1742444265781-bae9e985f9f04.jpg"}