{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F786c8cbe-6c1c-45dc-af61-aa4f72807601","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Organic vs Paid Marketing\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/786c8cbe-6c1c-45dc-af61-aa4f72807601\"></iframe>","title":"Organic vs Paid Marketing","description":"The marketing landscape continues to change fast, just look at the speed AI has flooded the headlines? Now more than ever, your strategy has to be current, nimble and effective. Marketers are facing the same debate at every turn: should we go with paid or organic content? There isn\u2019t a one-size-fits-all strategy, but we\u2019re here to help you learn what works best for your business. This week on the Growth Engineers, Atiba and Dean walk you through everything you need to know about building your content marketing strategy, and more!!00:00 Intro01:22 What is the difference between Paid vs. Organic Marketing?04:34 Which one is better?12:25 How to measure ROAS?13:31 How to understand your target audience?20:30 How does SEO affect Paid Marketing? 23:58 OutroConnect with us on Social Media:\ud83c\udfa7 Growth Engineers podcast: https://growth-engineers.captivate.fm/\ud83d\udccc Dean\u2019s Social Media Links:Company: http://thevantagegrp.com/Instagram: https://www.instagram.com/deanisaacs1/Linkedin: https://www.linkedin.com/in/deanisaacs/https://www.linkedin.com/company/vantage-group-llc/Facebook: https://www.facebook.com/Vantage-Group-260330903990315/\ud83d\udccc Atiba\u2019s Social Media Links:Website: https://clientattractionpros.com/LinkedIn: https://www.linkedin.com/in/atibadesouza/TikTok: https://www.tiktok.com/@theatibadesouzaInstagram: https://instagram.com/atibadesouzaYouTube Channels: Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadershipBuild Your Team: https://www.youtube.com/@BuildYourTeam#GrowthEngineers #AtibaAndDean #MarketingStrategy","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/682770dd-dbf5-48ba-a21c-418e710d58da/bKjsv28kM7Pzb32Qo4wAx0eK.jpg"}