{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F797faf1d-76b3-44b7-a2ec-89ced76f5918","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"A boost for B2B suppliers as balance of power shifts in 2021, with Paul Allen of Margin Partners","description":"In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News and Paul Allen, Principal of Margin Partners and author of 'Take Back Your Margin!' discuss the legislative and global changes for B2B suppliers that provide unseen opportunities to protect and grow their business strength and sustainability.\n\rThe discussion opens with a review of the many factors that have changed for B2B suppliers in 2021 as the supply/demand equilibrium has shifted in suppliers' favour. Paul then moves on to outline his three golden rules suppliers can use to protect their profitability and use these changes for their benefit.\n\rWe then transition into a discussion of steps suppliers can take to review and improve their supply agreement contracts with practical tips that can help address imbalances and produce a better partnership between supplier and client. The episode wraps up with Paul's final piece of advice and his 5% rule that can directly improve a supplier's profit margin.\n\rPaul has recently joined PKN Packaging News as a contributor, writing a new column called 'The Bottom Line.' As this discussion shows, Paul will bring plenty of advice to help companies improve their margins.\n\rPaul's first Bottom Line column can be accessed at: https://online.flipbuilder.com/YaffaMedia/ggtw/#p=26\n\r------------------------------\nThe PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.\n\rThis episode is brought to you by Planet Protector Packaging (http://www.planetprotectorpackaging.com/).\n\rThe views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest's employer. The contents are copyright by Yaffa Media.\n\rIf you wish to use any of this podcast's audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to editor@packagingnews.com.au.\n\rMC: Grant McHerron\nHost: Lindy Hughson\nEditor: Chris Visscher\nProducer: Steve Visscher\n\rPKN Packaging News - \u00a9 2021","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eb0cd291-e71b-4e5f-94fc-fdc49ceb0af9/03f92e-12524-podcast-logo-pkn.png"}