{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7ae796fa-bbb0-465f-bfc3-9daf4bbf5e93","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Online Course Tips and Tricks with Rob from Thinkific","description":"Key Takeaways Covered In The Podcast\r\n\r\n \tA lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something.\r\n \tOnline courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more.\r\n \tAnyone in any industry can create and use an online course! Hula hoopers make online courses. Those who are experts in Excel use online courses. They truly are for anyone!\r\n \tYour social media strategy will differ depending on the platform you use. Instagram might be a bit more laid back versus Facebook, and even more laid back than LinkedIn, which is a bit more formal.\r\n \tContent is incredibly important, but it doesn\u2019t work if no one sees it. That\u2019s where social media comes in.\r\n \tTo easily curate your content, create a content plan that\u2019s easy to follow. Decide what type of post you\u2019ll make on each day. This makes it easy to create content, generate ideas and curate simply.\r\n \tWhen you\u2019re taking a blog and repurposing it, use Easel to make all of your images. It allows you to duplicate it into any social media dimension easily.\r\n\r\n\r\n\r\nThe one thing you need to remember above all else\u2026 \r\n\r\nIt\u2019s never about us, it\u2019s about the people we\u2019re serving! Focus on the customer above all else, no matter what it is you\u2019re doing. Whether it\u2019s creating a course, marketing your business or posting on social media, put your customer and their needs first!\r\nHighlights You Simply Can\u2019t Miss\r\n\r\n \tWhat industries can benefit from online courses? \u2013 8:00\r\n \tHow online courses are disrupting education \u2013 11:54\r\n \tRob\u2019s background in digital marketing and social media \u2013 16:37\r\n \tSocial media is a big part of any marketing strategy \u2013 21:18\r\n \tIt\u2019s all about the customer, always \u2013 27:40\r\n \tHow to generate social media ideas \u2013 36:08\r\n \tUsing and repurposing existing content \u2013 40:08\r\n\r\nLinks to Resources Mentioned in Today\u2019s Episode\r\n\r\n \tThinkific\r\n \tEpisode 25: Why and How to Repurpose Your Content to Maximize Its Potential\r\n \tEasil.com\r\n\r\n\r\nWant the full transcript?\r\nClick to Download!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}