{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7b73b370-338f-4662-a49d-d7bc89d2438b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to write compelling copy\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7b73b370-338f-4662-a49d-d7bc89d2438b\"></iframe>","title":"How to write compelling copy","description":"In this Startup Survival episode, we\u2019re tackling one of the most important skills you need to build your business. No, not selling\u2014copywriting. \n\nThink of copywriting as selling in written form. Just like when you pitch, you need to know how to quickly and effectively tell your story, demonstrate your value and set yourself apart. That means no jargon, no cliches\u2014nothing that sounds like everyone else. Your copy needs to be compelling.\n\nCopywriting isn\u2019t a skill that you can learn overnight, but I do have some tips to help your writing sound more natural and to help your brand stand out.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7ff43ce9-504a-43d4-9715-4422fb7770c6/Podcast-Cover-Option-6.png"}