{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7d4e7339-de18-45fb-86cb-5dce34fcd231","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Benefits & Downfalls Facebook Groups vs. Facebook Pages\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7d4e7339-de18-45fb-86cb-5dce34fcd231\"></iframe>","title":"The Benefits & Downfalls Facebook Groups vs. Facebook Pages","description":"Key Takeaways Covered In The Podcast\r\n\r\n \tFacebook\u2019s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts.\r\n \tA Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search.\r\n \tA Facebook Group is more exclusive\u2014you can decide whether it\u2019s open, closed or secret. The goal is to bring together a sense of community and support around a specific topic.\r\n \tThe biggest reasons you would want a Facebook Page: You want to run Facebook ads, you want to gain greater insight into the analytics of your posts, and you want to drive traffic to your website (or take some other action).\r\n \tThe biggest reasons you would want a Facebook Group: You want to be part of a community, you want to have greater collaboration with your audience, you want to choose who is part of your community, and you want your audience to see your posts more often.\r\n\r\n\r\n\r\nThe one thing you need to remember above all else\u2026 \r\n\r\nNot all Facebook Pages can be turned into Facebook Groups. Realize that Pages and Groups have different purposes and offer different opportunities.\r\nHighlights You Simply Can\u2019t Miss\r\n\r\n \tA primer on Facebook Pages \u2013 2:11\r\n \tInsight on Facebook Groups \u2013 3:20\r\n \tTips on how to invite people to a Facebook Group the right way \u2013 4:14\r\n \tPros and cons of having a Facebook Page \u2013 5:38\r\n \tPros and cons of having a Facebook Group \u2013 8:40\r\n \tA parting word about numbers \u2013 13:23\r\n\r\nLinks to Helpful Resources\r\n\r\n \tFacebook\u2019s tips on setting up a Facebook Page\r\n \tFacebook\u2019s tips on setting up a Facebook Group\r\n\r\n\r\nWant the full transcript?\r\nClick to Download!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}