{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7d7e825b-cf6e-4a04-b10b-f431118bf85f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#444: Circle K's Pok\u00e9mon Go Partnership - An Award-Winning Game Driving Footfall\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7d7e825b-cf6e-4a04-b10b-f431118bf85f\"></iframe>","title":"#444: Circle K's Pok\u00e9mon Go Partnership - An Award-Winning Game Driving Footfall","description":"This episode is also available in video format on https://letstalkloyalty.com/loyalty-tv/ (www.Loyalty TV. )\r\n\nToday&#39;s episode featureshttps://www.circlek.com ( Circle K), one of the world\u2019s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.\r\n\nCircle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand\u2019s single biggest key commercial objective - to drive both loyal and new customers in store.\r\n\nIn addition to that innovation, Circle K Norway recently won one of the convenience industry\u2019s most prestigious awards, when they were awarded the https://www.convenience.org/Media/Press-Releases/2023-Press-Releases/Circle-K-Norway-Wins-2023-NACS-European-Technology#:~:text=Circle%20K%20Norway%20Wins%202023%20NACS%20European%20Technology%20of%20the%20Year%20Award,-6%2F2%2F2023&text=DUBLIN%2C%20Ireland\u2013Circle%20K%20Norway,Convenience%20Summit%20Europe%20in%20Dublin. (2023 NACS European Technology of the Year Award.  )\r\n\nCircle K also has many of its senior marketing people \u2013 including today\u2019s guest \u2013 in my home city of Dublin, so please enjoy this fascinating conversation with https://www.linkedin.com/in/mj-tierney-41299235/ (MJ Tierney), Head of European Marketing at Circle K. \r\n\n\r\n\r\n\nShow Notes: \r\n\n1) https://www.circlek.com (Circle K)\r\n\n2) https://www.convenience.org/Media/Press-Releases/2023-Press-Releases/Circle-K-Norway-Wins-2023-NACS-European-Technology#:~:text=Circle%20K%20Norway%20Wins%202023%20NACS%20European%20Technology%20of%20the%20Year%20Award,-6%2F2%2F2023&text=DUBLIN%2C%20Ireland%E2%80%93Circle%20K%20Norway,Convenience%20Summit%20Europe%20in%20Dublin. (\u2060)https://www.linkedin.com/in/mj-tierney-41299235/ (MJ Tierney\u2060)\r\n\n3) https://www.convenience.org/Media/Press-Releases/2023-Press-Releases/Circle-K-Norway-Wins-2023-NACS-European-Technology#:~:text=Circle%20K%20Norway%20Wins%202023%20NACS%20European%20Technology%20of%20the%20Year%20Award,-6%2F2%2F2023&text=DUBLIN%2C%20Ireland%E2%80%93Circle%20K%20Norway,Convenience%20Summit%20Europe%20in%20Dublin. (2023 NACS European Technology of the Year Award.  \u2060)\r\n\n4) https://www.marketingdive.com/news/circle-k-pilots-niantic-rewarded-ar-ads-pokemon-go/653548/ (Circle K pilots new Rewarded AR ads in Pok\u00e9mon Go)\r\n\n5) Watch the full video interview on \u2060https://www.youtube.com/watch?v=XQtrs3VP3rk (Loyalty TV\u2060)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5e1ee140-de00-4aa3-af45-d78642048bed/2953009-1697046416854-891b4a5e988cf.jpg"}