{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7f28b96f-45e5-4fce-93f4-4a74b794f4fa","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Podcast Marketing Checklist - Part 2\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7f28b96f-45e5-4fce-93f4-4a74b794f4fa\"></iframe>","title":"Podcast Marketing Checklist - Part 2","description":"<p>There's a lot that goes into launching a <a href=\"https://www.linkedin.com/feed/hashtag/?keywords=podcast&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6770395655891513344\">#podcast</a>... and even more that goes into sustaining it..<br>\n<br>\nHere are next things you need to do grow a successful podcast:</p>\n<h2><strong>Listener Outreach -</strong></h2>\n<p>Unless your show is already surging and experiencing the growth you\u2019d like, you\u2019re going to have to kickstart it. The best way to do that is to roll up your sleeve and (virtually) connect with potential listeners. You can find new listeners on the social media platforms we mentioned. Look for similar shows, influencers, or pages that create content and cater to your audience. Then reach and interact with those people. Like and comment on their posts, show up on their notifications and get them to check out your profile. If you\u2019ve done all the right things, they'll find their way to your show.</p>\n<h2><strong>Listener Database -</strong></h2>\n<p>Cultivating a base of subscribers on your podcast is great, but those can be taken away at any moment. It can happen from an error or someone just deciding they don\u2019t like your show. You don\u2019t want to be at the mercy of those platforms to be able to reach your listeners. So it\u2019s important to start generating your own database of listeners for your show. Then you can communicate with them about new shows or important updates. The most common way to be able to communicate with them is through email but text is very effective.</p>\n<p><br></p>\n<p>wPUaoMUfi3w4Gq6RULC3</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/bda5de5b-1ac4-4052-9139-55209767c240/11531681-1612640497752-6926f7bdb55b6.jpg"}