{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F80d41b09-ce24-4827-8789-c83946a2edaa","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 064: The Barber's Brief - March 28, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/80d41b09-ce24-4827-8789-c83946a2edaa\"></iframe>","title":"SBP 064: The Barber's Brief - March 28, 2024","description":"<p>Welcome back to another episode of The Barber\u2019s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.</p>\n<p>We hope you enjoy the show!</p>\n<p><br></p>\n<p><strong>Our Hosts:</strong></p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br></p>\n<p><strong>In The News:</strong></p>\n<p>Adidas weans itself off discounting - https://www.marketingweek.com/adidas-discounting-annual-loss/</p>\n<p>Google loses in local search to Instagram, TikTok among Gen Z - https://www.marketingdive.com/news/google-tiktok-instagram-local-search-preference-gen-z/710130/</p>\n<p>Demand Gen vs. Meeting Consumer\u2019s Unmet Needs - https://www.instagram.com/p/C4RV9NnP6jU/?utm_source=ig_web_copy_link</p>\n<p>AI-Powered ad ignites creator controversy on Instagram - https://techcrunch.com/2024/03/14/ai-powered-ad-ignites-creator-controversy-on-instagram</p>\n<p>Three SWSX-inspired trends to consider adding to your brand playbook - https://www.thedrum.com/opinion/2024/03/15/sxsw-2024-bold-experiential-marketing-took-center-stage</p>\n<p>Elon Musk\u2019s \u201cGrok\u201d AI company is now open-source - https://techcrunch.com/2024/03/18/why-elon-musks-ai-company-open-sourcing-grok-matters-and-why-it-doesnt/</p>\n<p><br></p>\n<p><strong>Marketing Moment:</strong> </p>\n<p>Apologize the Rainbow - DDB Chicago</p>\n<p>9 Years Ago, Skittles changed the flavour of green Skittles from Lime to Apple </p>\n<p>Over the years, they\u2019d get about 20k tweets per year of people hating on Skittles and asking the company to bring back lime flavour</p>\n<p>Supporting Links:</p>\n<p>https://www.youtube.com/watch?v=i_kxj8dhdjo&amp;list=TLGG6HNwK54Wga4xMTAzMjAyNA</p>\n<p>https://www.thedrum.com/news/2024/03/11/how-ddb-chicago-made-apologize-the-rainbow-the-most-awarded-ad-the-last-year</p>\n<p><br></p>\n<p><strong>Ad of the Week</strong></p>\n<p>Amazon celebrates grassroots players in Uefa Women\u2019s football commercial</p>\n<p>Amazon&#39;s European-wide brand campaign highlights the passion and determination of real women&#39;s football players, emphasizing how playing women&#39;s football boosts confidence and self-assurance both on and off the pitch.</p>\n<p>Link: https://www.thedrum.com/news/2024/03/15/ad-the-day-amazon-celebrates-grassroots-players-uefa-women-s-football-short</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ff969d34-fdb5-4fdd-9d3e-56b35d765b60/21697713-1711596531547-6393ae8730e45.jpg"}