{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F81d16951-a3eb-4c7e-b609-b4ab77bfd3fd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Karl Keating: Exploring the World of Sports Brand Marketing \u2013 Work in Sports Podcast e094","description":"Karl Keating, Brand lead for Nike's House of Hoops joins the show to discuss international sports marketing, the challenges of leading teams and the various corporate cultures in sports apparel and lifestyle.\u00a0Hi everybody I\u2019m Brian Clapp Director of Content for WorkinSports.com and this is the Work in Sports podcast\u2026The Silicon Valley is a pretty well-known technology hub in California, maybe you\u2019ve heard of it.\u00a0Google, Adobe, Apple, Facebook, Cisco, Oracle, Netflix, PayPal, Yahoo and hundreds more tech companies all residing in the southern San Francisco bay area.The region has become identified for their tech personality. And their expensive real estate. The average sale price of a home sold is about $1.440 million \u2013 that is nuts.That right there is enough to tell me, no thanks, I don\u2019t want to start a career in tech and be forced to live in an area that\u2019ll put me in debt for the next two generations.Now let\u2019s put that same lens on the sports industry \u2013 is there a region that you think of when you think of sports?With teams spread out across the nation, it\u2019s hard to pinpoint an area that is synonymous to the sports industry. Say New York and LA is gonna get pissed. Claim Dallas and Chicago is going to revolt.Most leagues and major organizations have corporate headquarters in New York so they may have the best argument, but I\u2019m going to go in a different direction with the discussion. Just up the coastline from the Silicon Valley is what could be called the Sporting Goods Forest.Portland, Oregon.Home to Nike, Adidas, Under Armour, Columbia Sportswear, Keen footwear and many other sports lifestyle brands.The northwest has become the hub for a very large segment of the sports industry.\u00a0\u00a0Walk down the street on a weekend, or go to a high school or college campus --\u00a0 look around how often do you see Nike, Under Armour or Adidas gear\u2026pretty often right?Nike made 32 billion in sales revenue in 2016Adidas 14 billionUnder Armour 4.3 billionNike is the supreme leader\u2026but the other two are in the billions so don\u2019t shed a tear.The point is, if you want to work in sports product marketing, branding, design, digital marketing, public relations, media relations and a host of other big business sports jobs \u2013 the Portland area may be worth migrating towards.Oh and the extra good news \u2013 the average price of a home in Portland is 430k\u2026much more affordable.All this brings us to today\u2019s guest \u2013 Karl Keating, Brand Lead for the House of Hoops Nike joint retail venture with Foot Locker.Karl has worked in Portland for both adidas and Nike\u2026 two of the big boys\u2026but his experience isn\u2019t limited to just Portland\u2026or even just the US\u2026Karl has ventured abroad to work in Germany and the Netherlands, adding international marketing experience to his portfolio \u2013 he\u2019s a wealth of information, so let\u2019s get to it already \u2013 here\u2019s Karl Keating:Inspirational Videos Shares by Karl Keating:The Art of Innovation: Guy Kawasaki:\u00a0https://www.youtube.com/watch?v=Mtjatz9r-VcCreativity: Sir Ken Robinson:\u00a0https://www.youtube.com/watch?v=iG9CE55wbtY&t=410s\u00a0Warsaw Sports Marketing Center, University of Oregon