{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8273e069-1f7d-43fa-ac9e-bbf4fdead1ea","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Conscious Marketing That Actually Converts: From Hype to Trust (Education-First B2B Strategies) with Mike Konrad","description":"\n\n\n\n\n\n\nOn BizBlend, host Sana digs into \u201cconscious marketing\u201d with entrepreneur and podcaster Mike Konrad. Mike shares how his company shifted from loud, gimmick-driven ads and flashy trade-show booths to credibility-led, education-first marketing\u2014workshops, technical talks, white papers, and podcasts. The result: better customers, deeper trust, and sustainable growth. If you\u2019re a founder tired of shouting to be heard, this episode breaks down a practical pivot from attention-grabs to authority that compounds over time.\nAbout the guest:\nMike Konrad is a veteran entrepreneur who founded an electronics-industry equipment company in 1992. After years of \u201clook-at-us\u201d advertising, he rebuilt his marketing around value and education, becoming an authority voice through conference talks, webinars, and podcasts. He hosts The Reluctant Entrepreneur Podcast and the industry show Reliability Matters.\nKey takeaways:\n\n\nHype vs. trust: attention tactics can bring volume, but education builds authority and higher-quality, longer-term customers.\n\n\nThe turning point: when a trade-show attendee asked to move Mike\u2019s machines to photograph the waterfall, it exposed how gimmicks eclipsed value.\n\n\nEducation-first system: replace chest-thumping ads with workshops, technical webinars, conference papers, and problem-led content.\n\n\n\u201cUpstairs, not downstairs\u201d: invest in the technical conference (learning) rather than only the exhibit floor (selling).\n\n\nDon\u2019t lead with product specs: teach the problem, context, and best practices; prospects will self-qualify and arrive ready.\n\n\nTribe dynamics: younger buyers research on their own and follow authority-backed voices; they join brands that reflect their identity and values.\n\n\nPractical first step for small teams: publish one non-promotional, problem-solving asset per week (article, video, or webinar) and repurpose it for social.\n\n\nOutcome: fewer \u201ctoxic\u201d accounts, more partnership-minded customers, and compounding credibility across platforms.\n\n\nConnect with the guest:\n\n\nThe Reluctant Entrepreneur Podcast: https://www.reluctantentrepreneurpodcast.com/about\n\n\nReliability Matters Podcast (electronics reliability): https://www.reliabilitymatterspodcast.com/\n\n\n\nWant to be a guest on BizBlend? DM on PM - Send me a message on PodMatch\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\nDisclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik\u2122\ufe0f. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.\nHealthy Mind By Avik\u2122\ufe0f is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it\u2019s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty\u2014storyteller, survivor, wellness advocate\u2014this channel shares powerful podcasts and soul-nurturing conversations on:\n\u2022 Mental Health & Emotional Well-being\u2022 Mindfulness & Spiritual Growth\u2022 Holistic Healing & Conscious Living\u2022 Trauma Recovery & Self-Empowerment\nWith over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.\n\ud83d\udc49 Subscribe and be part of this healing journey.\nContact\ud83d\udcbc Brand: Healthy Mind By Avik\u2122\ud83d\udce7 Email: join@healthymindbyavik.com | podcast@healthymindbyavik.com\ud83c\udf10 Website: www.healthymindbyavik.com\ud83d\udccd Based in: India & USA\n\ud83c\udf99\ufe0f Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity.\nCHECK PODCAST SHOWS & BE A GUEST:\ud83c\udfa7 Listen our 17 Podcast Shows Here: https://www.podbean.com/podcast-network/healthymindbyavik\ud83e\udd1d ","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8749df67-2e89-47dd-9fdd-acf47e22a55b/1b228e298d805a68.jpg"}