{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F82892cba-a7d6-45f8-97d8-26f81900478d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"1: \"The eBook is dead\" with Chris Walker, CEO @Refine Labs\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/82892cba-a7d6-45f8-97d8-26f81900478d\"></iframe>","title":"1: \"The eBook is dead\" with Chris Walker, CEO @Refine Labs","description":"In episode 1, Cognism CMO, Alice de Courcy, talks to Chris @Refinelabs about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel.\nAlice digs into the reasons behind why Chris believes the \u201ceBook is dead\u201d, how to drive revenue rather than leads and what metrics to use to measure marketing efforts in a way that will contribute to your bottom line.\n\n--- \n\nSend in a voice message: https://anchor.fm/cognism/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/13e3c469-2fb9-4b09-9e82-75c516b0b917/8148576-1604592253534-d82af72fc00e9-square-big.jpg"}