{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F82f4d007-3939-4f32-bd6e-78141bbc1579","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#516: Meli\u00e1 Rewards Celebrates It's 30th Anniversary\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/82f4d007-3939-4f32-bd6e-78141bbc1579\"></iframe>","title":"#516: Meli\u00e1 Rewards Celebrates It's 30th Anniversary","description":"Today\u2019s episode is available in both audio and video format, as the &quot;https://letstalkloyalty.com/ (Let&#39;s Talk Loyalty)&quot; podcast and on https://letstalkloyalty.com/loyalty-tv/ (www.Loyalty TV). \r\n\nWe\u2019re back in the hotel industry today with https://www.meliahotelsinternational.com/en (Meli\u00e1 Hotels International), a Spanish hospitality group founded in 1956 in Mallorca (Spain). \r\n\nMelia Hotels is one of the leading companies in resort hotels worldwide. \r\n\nIt was the first hotel company in Europe to go public in 1996, and the Group was also named the most sustainable hotel company worldwide in the last SandP Global Corporate Sustainability Assessment.\u200b\r\n\nMelia Hotels launched its first loyalty proposition for guests 30 years ago, so 2024 represents a year of celebration, evolution and further expansion. \r\n\nJoining us today to share their journey is https://www.linkedin.com/in/saramatarrubia/ (Sara Matarrubia), the Global Loyalty Director for https://www.melia.com/en/meliarewards (Meli\u00e1 Rewards). \r\n\nI hope you enjoy our conversation.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.meliahotelsinternational.com/en (Meli\u00e1 Hotels International)\r\n\n2) https://www.linkedin.com/in/saramatarrubia/ (Sara Matarrubia)\r\n\n3) https://www.melia.com/en/meliarewards (Meli\u00e1 Rewards\u2060)\r\n\n4) https://letstalkloyalty.com/videos/melia-rewards-celebrates-its-30th-anniversary/ (Watch the full interview episode at www.Loyalty TV)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/07704013-f2df-48cd-abb9-384c04adadae/2953009-1711391787262-53fdf180c4be6.jpg"}