{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F852818c6-e567-46de-abd5-1d06f49cfccd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"10. Innovative Strategies in Advertising: BSR Digital\u2019s Brian Roisentul Shares His Expertise\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/852818c6-e567-46de-abd5-1d06f49cfccd\"></iframe>","title":"10. Innovative Strategies in Advertising: BSR Digital\u2019s Brian Roisentul Shares His Expertise","description":"In this episode, Brian Roisentul, founder and CEO of BSR Digital, shares his personal journey from a background in computer science to becoming an advertising expert. He emphasizes the importance of going back to the basics in marketing and advises brands to focus on creating a strong product and validating its demand before investing in advertising. \r\nBrian discusses the key elements of an ideal marketing strategy, including setting clear goals, developing a plan, and balancing acquisition and retention strategies. He also highlights the significance of data analysis, the impact of a cookie-less world, and the role of AI in advertising. \r\nIn this conversation, Brian Roisentul shares insights on taking action and putting knowledge into practice. He emphasizes the importance of consistently doing the basics and taking daily actions to achieve success. \r\nBrian also shares personal insights about himself, including being a parent and his hobbies. He mentions his love for playing the guitar and soccer. Additionally, Brian discusses his passion for giving back and mentoring others, highlighting his involvement as a mentor on a platform called Growth Mentors. \r\n\r\nTakeaways:\r\n\r\n Focus on creating a strong product and validating its demand before investing in advertising.\r\n Develop a clear marketing strategy with specific goals and a well-defined plan.\r\n  Balance acquisition and retention strategies to drive business results.\r\n  Emphasize the importance of data analysis and leveraging customer feedback for effective marketing.\r\n\r\n\r\nChapters\r\n00:00 Introduction and Background\r\n03:00 Transition from Development to Marketing\r\n06:00 Creating an Ideal Marketing Strategy\r\n09:00 Defining Success Parameters\r\n11:30 Spending Environment and Trends\r\n13:30 Budget Allocation Across the Value Chain\r\n14:30 Effectiveness of Different Media Formats\r\n18:00 Marketing Strategies for Different E-commerce Niches\r\n21:00 The Role of Data in Advertising Strategy\r\n25:00 Balancing Data and Creativity\r\n28:00 Adapting to a Cookie-less World\r\n30:00 The Role of AI in Advertising\r\n34:00 Common Mistakes in Digital Marketing\r\n38:00 Going Back to the Basics\r\n39:09 Taking Action and Putting Knowledge into Practice\r\n39:49 Personal Insights and Hobbies\r\n40:28 Giving Back and Mentoring\r\n41:25 Contact Information and Closing Remarks\r\n\r\nBrian's LinkedIn: https://www.linkedin.com/in/brianroisentul/ (https://www.linkedin.com/in/brianroisentul/)\r\nGrowthMentor: https://app.growthmentor.com/mentors/brian-roisentul (https://app.growthmentor.com/mentors/brian-roisentul)\r\nBSR Digital - https://www.bsrdigital.com/ (https://www.bsrdigital.com/)The DTC Insider podcast and newsletter - https://thedtcinsider.com/ (https://thedtcinsider.com/)\r\n\r\nLooking to elevate your e-commerce game? visit Vimmi at www.vimmi.net","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/322f80ff-b059-4aef-a21a-47f804c929f2/40042358-1707032195896-4075e07208148.jpg"}