{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8667e684-8931-488a-b02d-1d57a8de2b85","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Here's What Works on Pricing - How Accountants Steal From Themselves\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8667e684-8931-488a-b02d-1d57a8de2b85\"></iframe>","title":"Here's What Works on Pricing - How Accountants Steal From Themselves","description":"Episode 24. In today's news episode, the Accountants Influencers Podcast with Rob Brown & Martin Bissett on what really works with pricing for accounting professionals, CPAs and bookkeepers.\n\nKey shownotes from the whole interview include:\n\n\u27a9 What 23 years in the accounting profession as a consultant does for 1800 firms and the acquisition of almost \u00a3500m of new growth\n\n\u27a9 Two reasons why pricing is the number one topic that most accountants and CPAs struggle with\n\n\u27a9 Why any challenge to price results in an immediate climb-down for the majority of accountants\n\n\u27a9 The role of pricing behaviour, mindset and confidence in effective pricing for accountants and CPAs\n\n\u27a9 The power of asking questions for accountants before issuing prices to clients\n\n\u27a9 The psychology behind the phrase 'people buy certainty'\n\n\u27a9 The only three prices accountants need for any kind of work, proposal or project they undertake\n\n\u27a9 The starting point for any price negotiation and why accountants need this first \n\n\u27a9 Why market conditions should never dictate what accountants and CPAs charge for their services\n\n\u27a9 How to factor in profitability and gross margin to any pricing calculations for accounting clients\n\n\u27a9 The ultimate price that requires the most guts, chutzpah and resolve for accounting professionals\n\n\u27a9 The rules for how these three prices work together so accountants can be confident in negotiations\n\n\u27a9 The golden rule for accountants in all pricing and value based conversations\n\n\u27a9 Two examples of value that accountants can receive in return for any pricing concessions\n\nNOTE TO LISTENERS:\n\nMartin and Rob love to hear from the show's 5000+ listeners in 136 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d36ba502-acaf-4c4e-9483-3119279d2b27/XJ08v8rk4o2lOCkOzhopf10J.jpg"}