{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F871d3ee9-e698-49c4-8266-2c3518d9e0c4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#182: BP Fueling Customer Loyalty Around the World (Short Summary Show)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/871d3ee9-e698-49c4-8266-2c3518d9e0c4\"></iframe>","title":"#182: BP Fueling Customer Loyalty Around the World (Short Summary Show)","description":"BP is one of the world\u2019s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am reflecting on an interview I had with https://www.linkedin.com/in/olivier-martinet-6832905/?originalSubdomain=fr (Olivier Martinet), who led BP\u2019s loyalty initiatives for more than a quarter century.\r\n\nWe look back on lessons he learned when rolling out digital marketing campaigns, loyalty programs and mobile integrations in both emerging and mature markets.\r\n\nShow Notes:\r\n\n1) https://letstalkloyalty.com/audio/60-bp-discusses-driving-loyalty-in-fuel-convenience-globally/ (Interview Episode #60: BP Discusses Driving Loyalty in Fuel and Convenience Globally)\r\n\n2) https://www.linkedin.com/in/olivier-martinet-6832905/?originalSubdomain=fr (Olivier Martinet), former VP Global Retail Consumer Data Analytics and Use Case Governance, Insights and Loyalty, BP\r\n\n3) https://www.bp.com/en_gb/united-kingdom/home/products-and-services/bpme.html (BPme)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/846dbb79-3495-43ba-8cb6-6748343d067c/2953009-1643398147878-88bbf2125943a.jpg"}