{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F872f2275-2897-4c5c-b338-d537bf8b3b3e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Low margins on marketplaces - how does it work? #LTM122","description":"The marketplace business continues to produce remarkable success stories \u2013 such as those of Carolin Langer and LaCaTho. With an average shopping cart value of only $4, her business is profitable, scalable, and growing. In this episode, she talks about how she started out on eBay and now supplies over 40,000 customers a year with bee-friendly seeds. For her, automation is a must, not an option. Many tools make her work easier, but they are all reviewed every six months. There are clear responsibilities in her small team, with everyone having a specific area of responsibility \u2013 for eBay, Amazon, and Shopify. And because Carolin loves to shoot short videos of seeds, flowers, trees, and bees everywhere she goes, she is able to market her products without expensive ads \u2013 which are simply not feasible with such low-priced products. Instead, they generate a decent amount of sales in their own shop via TikTok. She also reveals how she manages her time \u2013 she works full-time as a mechanical engineer.\r\nNote from the sponsor exporto:\r\nInternationalization and its challenges are a big concern to brands and sellerrs. Shipping, returns processing, tax regulations and one-stop shop procedures \u2013 all of this can cause quite a headache. Service providers such as exporto can help. exporto has spezialised cross-border e-commerce logistics in Europe. With automated technology and a strong partner network, exporto ensures that online retailers can ship internationally as smoothly as they do in their home market. And the best part? Exporto has an attractive discount for you: If you register with exporto by August 31 and sign a contract, you won't pay any basic fees for the first two months. Register right now here:https://mag.exporto.de/marketplace-universe-offer ( https://mag.exporto.de/marketplace-universe-offer)\r\n \r\nNote from the sponsor base:\r\nBase is a SAAS e-commerce solution provider originally founded 2006 in Poland. The platform offers features such as automations for order management, inventory management and fulfilment, a marketplace management tool for lots and lots of B2B and B2C channels, and integration options to include other backend tools in real-time. Base is present in 11 countries, the solution is already used by companies such as OBI, K\u00e4rcher, MediaMarkt, Samsung, Decathlon, Intersport, Develey. If you would like to learn more about Base, join us at our Connect Event with Base on September 17 in Cologne. Register right now:https://webforms.pipedrive.com/f/1wBV5bM8AALuEq8GfFLwj7tLJ80w9AZL4cf4DN1nvG4uMLrSOfA5NxaV1X0qvNAC7 ( https://webforms.pipedrive.com/f/1wBV5bM8AALuEq8GfFLwj7tLJ80w9AZL4cf4DN1nvG4uMLrSOfA5NxaV1X0qvNAC7)\r\n \r\nChapters:\r\n00:00 Introduction to Marketplace Dynamics\r\n02:46 Carolin Langer's Journey: From Side Hustle to CEO\r\n06:38 The special market situation of LaCaTho\r\n12:27 Marketplace Strategies: Automation and Customer Experience\r\n17:32 Volume in the main and off-season\r\n21:06 Bestsellers and the tricks of algorithms\r\n24:31 The power of Videos and of TikTok\r\n31:46 Scaling and Future Plans for LaCaTho","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cc1b1b1-d75b-4951-8958-a665c47585ab/40034894-1753792610539-bf31801331e33.jpg"}