{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F874ddbfc-6d00-414f-ac63-d9c659cb4f95","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"SBP 058: The Barber's Brief - February 15, 2024","description":"Welcome back to another episode of The Barber\u2019s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.\n\nWe hope you enjoy the show!\n\nOur Hosts:\nFollow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060\nGet in touch with our hosts:\nMarc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060\n\nIn the News:\n\n[CNBC] ESPN, Fox, and Warners Brothers Discovery plan to launch a joint sports streaming platform.\nLink: https://www.cnbc.com/2024/02/06/espn-fox-and-warner-bros-discovery-to-launch-joint-sports-streaming-platform-this-year.html\n\n[Yahoo Finance] Snap\u2019s Limited Reach Hampers Ad Growth\nLink: https://finance.yahoo.com/video/snaps-limited-reach-hampers-ad-180318996.html\n\n[Marketing Dive] Meta Spotlight How AI Investments Are Paying Off For Advertisers\nLink: https://www.marketingdive.com/news/meta-ai-investments-advertiser-lessons-2024/706973/\n\n[eMarketer] More than a third of marketers will increase their brand marketing investments this year.\nLink: https://www.insiderintelligence.com/content/more-than-third-of-marketers-will-increase-their-brand-marketing-investments-this-year\n\n[Search Engine Land] Google Analytics 4 adds new dimensions for measuring paid and organic traffic\nLink: https://searchengineland.com/google-analytics-new-dimensions-paid-organic-traffic-437370\n\n[Yahoo Finance] Inflation: Consumer prices rise 3.1% in January, defying forecasts for a faster slowdown\nLink: https://finance.yahoo.com/news/inflation-consumer-prices-rise-31-in-january-defying-forecasts-for-a-faster-slowdown-133334607.html\n\nAd of the Week\nMichael Cera and CeraVe - Just to clear things up once and for all\u2026 CeraVe is developed with Dermatologists. Not Michael Cera.\nFull Story: https://www.cerave.com/not-developed-with-the-actor-michael-cera\nVideo Link: https://youtu.be/eVrUDqYfRUM?si=IG-creUeXOrVfagG\n\nWhy we like it:\nThe ad was both satirical and dramatic, featuring Michael Cera giving himself a massage and asking about moisturization.\nThe partnership between Cera and CeraVe was seen as genius and smart advertising. He was even in New York signing lotion bottles at a local pharmacy back in January.\nThe ad ended with CeraVe emphasizing it's made with oversight from dermatologists, not Michael Cera.\nReminds us of the successfully Buble and Bubbly colab.\n\n\n\nWhere to Listen:\nApple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324\nSpotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060\nGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC\nYoutube: https://www.youtube.com/@sleepingbarberpodcast\n\n\n\n\n\u00a9 2024 Sleeping Barber\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/09ec9eb3-e05f-4154-8849-bb07b9774196/21697713-1707971920092-91fc9f020d346.jpg"}