{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F87828d4d-b5d7-410f-8ecb-139132f5047e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"S1E5: 005 Jon Friedman - A Green Mind","description":"Jon Friedman is the COO and co-founder of Freight Farms, an organization that provides agricultural products and services that enable on-site commercial food production anywhere in the world. Join Harry Duran, host of Vertical Farming Podcast, as he and Jon discuss the growth of the AgTech industry, the value of marketing and the grant Jon and his team received from NASA to further their work with vertical farming.\r\n\r\nSpecial thanks to our Season 1 Sponsor\r\n\r\nIGS \u2013 https://intelligentgrowthsolutions.com/ \r\n\r\nKey Takeaways\r\n00:01 \u2013 Jon shares his origin story of how he originally became interested in AgTech and the inspiration to start Freight Farms.\r\n13:19 \u2013 Jon speaks to the importance of educating those looking to enter the industry in order to scale agriculture \r\n20:25 \u2013 The value of having Standard Operating Procedures (SOPs) and marketing plans in place\r\n25:58 \u2013 Jon expounds on Freight Farms\u2019 latest model, The Greenery\r\n29:13 \u2013 Jon talks about the grant he and his organization received from NASA\r\n32:30 \u2013 Jon speaks to the trends that excite him about the future of AgTech\r\n38:23 \u2013 Where listeners can follow and connect with Jon\r\n\r\nTweetables\r\n\r\n\u201cAdmittedly, I don\u2019t have a green thumb, I would say, but I have a green mind.\u201d(00:52)\r\n\r\n\u201cThe current food supply chain is not set up to support the entire globe, even though it\u2019s a very centralized global system.\u201d(10:05)\r\n\r\n\u201cOur goal as a company is to continually lower the barrier of entry for anybody looking to get in or anybody looking to scale agriculture.\u201d(13:48)\r\n\r\n\u201cWhat a lot of folks in this space look at first is, \u2018What\u2019s my ROI? What\u2019s the economics of growing?\u2019 And, if it works at that scale, scaling gets a lot more realistic.\u201d(22:46)\r\n\r\n\u201cNASA\u2019s a really interesting organization because you go there and they forget that they\u2019re NASA sometimes. They forget how awesome the scope of work that they have worked on over the years is so they\u2019re very casual about it. We tried to act cool but failed miserably.\u201d(32:14)\r\n\r\nLinks Mentioned:\r\n\r\nJon\u2019s LinkedIn\r\n\r\nJon\u2019s Website\r\n\r\nJon\u2019s Twitter \u2013 @JonFreightFarms\r\n\r\nFreight Farms\u2019 Instagram \u2013 @freightfarm\r\n\r\nIntelligent Growth Solutions\r\n\r\nWebsite | Twitter | YouTube\r\n\r\nSee omnystudio.com/listener for privacy information.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/df3cb7b4-7c81-44e5-ba1c-2477f4272795/image.jpg"}