{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F881e2eef-2b6d-4be8-83d1-bfbf680d733b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"5 Steps to Converting Prospects to Customers via your Website with Ben Bellamy","description":"In this week\u2019s episode I have the very lovely Ben Bellamy. Ben is a WordPress website creator who designs creative and modern websites for entrepreneurs. We talk all about websites, the key things you might be missing out on and how to convert prospects to customers.\r\nKey Takeaways Covered In The Podcast\r\n\u2022\tYour website is your digital shop front.\r\n\u2022\tDon\u2019t just rely on social media for your business, you need to utilise your website too.\r\n\u2022\tBy having a website, you can attract customers from Google.\r\n\u2022\tEvery service you offer should have a sales page \u2013 by the time someone reaches the end of that page, they should want to buy.\r\n\u2022\tWriting about ourselves is difficult, so it may be worth hiring a copywriter. \r\n\u2022\tBefore working with a website creator, try to collate all the content so they can understand what you want to include on your website.\r\n\u2022\tYour website needs to incorporate your target customer, as well as you and your brand.\r\n\u2022\tYour website imagery is so important \u2013 work with a brand photographer that will represent you and hit your target audience. \r\n\u2022\tGive your audience a free opt in to grow your mailing list \u2013 share on your website to promote them.\r\n\u2022\tAdd your awards, badges and social proof to your website \u2013 this builds trust.\r\n\u2022\tMake sure you include some testimonials on your website \u2013 this increases trust and customer belief in you.\r\n\u2022\tWebsite speed is SO important \u2013 it needs to be as fast as you can make it. Reduce file sizes of images and don\u2019t use too many plugins.\r\n\u2022\tShow examples of your work on your website \u2013 give customers an idea of the amazing stuff you have done.\r\n\u2022\tLink to valuable resources on your website \u2013 shout about all the amazing tools you use and recommend \u2013 this shows that you know what you are talking about.\r\n\u2022\t\u2018About\u2019 pages on websites are one of the most visited \u2013 make sure yours has photos of you and it is personal. \r\nThe one thing you need to remember above all else\u2026\r\nIt is so important to not just rely on social media for your business, you need a website where you can talk about you, your brand and attract those all important customers. \r\nHighlights You Simply Can\u2019t Miss\r\n\u2022\tAn introduction to Ben 9:02\r\n\u2022\tDo I need a website? 9:37\r\n\u2022\tBrand disconnect 12:28\r\n\u2022\tThe process of working with a website creator 18:35\r\n\u2022\tWorking with WordPress 29:20\r\n\u2022\tBenefits of hiring a website creator 30:12\r\n\u2022\tThe 90 day programme \u2013 Ben\u2019s experience 39:05\r\n\u2022\tWebsite tips for converting your audience to customers 42:58","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}