{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F88ddc0b5-6ceb-489b-b3e6-67261f9b0a8f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"E 182: Birth a Brand to Build a Community\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/88ddc0b5-6ceb-489b-b3e6-67261f9b0a8f\"></iframe>","title":"E 182: Birth a Brand to Build a Community","description":"<p>On today\u2019s Marketing Monday, we're talking about how your brand can increase customer or client loyalty as we take a look at the four main phases of the brand development life cycle.&nbsp;</p>\n<p>We'll answer the question of \"how do I build a community around my brand?\", but also we'll talk about building vs birthing a brand, and what this means for growing a business.</p>\n<p>So if you're a coach, consultant, or entrepreneur who's trying to build an authentic community around your brand, then this episode is for you!</p>\n<p>Follow along on Instagram at <a href=\"https://www.instagram.com/defythestatusquobiz/\" rel=\"ugc noopener noreferrer\" target=\"_blank\">@defythestatusquobiz</a></p>\n<p>To connect with other Defiant Businesses, join the <a href=\"https://www.facebook.com/groups/thedefiantbusinessgroup\" rel=\"ugc noopener noreferrer\" target=\"_blank\">Facebook Group&nbsp;</a></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b22577bf-0d1b-48ff-ac63-19a429f3993a/1923973-1627218280548-c123cfe98883c.jpg"}