{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F892ba6b7-98b3-4569-be06-f4a57ffd3658","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How To: THE MISTAKES FOOD WRITERS MAKE\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/892ba6b7-98b3-4569-be06-f4a57ffd3658\"></iframe>","title":"How To: THE MISTAKES FOOD WRITERS MAKE","description":"We've been writing about food for over 20 years and we've seen the industry change with new media, a fractured media landscape, and more empowered and enlightened audience. Yet so many food writers (us included) make the mistake that we are still reaching people under the old model:  In today's episode we talk about the ways that reaching an audience has changed and how we can learn from our readers and listeners every day.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/06b8b49d-9bd3-432e-943a-8db59e5b9bb2/cooking.jpg"}