{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F894bf74e-e455-44ea-a546-0fe0e99c8c5b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"024: Leveraging Personal Branding on LinkedIn to Pivot Your Career with Carol Kaemmerer","description":"Losing a steady job can feel devastating, but it also presents us with an opportunity to redefine ourselves as more than just our jobs. In this episode of More Clients Less Effort, we listen to Carol Kaemmerer, a LinkedIn strategist and personal branding expert, as she gives her insights on how you can more effectively market yourself, boosting your self-worth in the process.\n\nHaving niche expertise in marketing communications allowed Carol to pivot her career when she lost her long-time role as a consultant in a Fortune 500 company. She realised the power of having a strong digital presence, specifically on LinkedIn, for personal branding, building professional networks, and strategically positioning yourself for dynamic career advancements and enhanced business prospects.\n\nTim and Carol talk about the importance of investing time in customising your LinkedIn profile to fully showcase your diverse expertise. They also highlight the value of fostering genuine connections even when you\u2019re just posting or commenting online. The key is to be consistent and authentic, and to spend time nurturing relationships.\u00a0\n\nTune in to gather tips on how to strengthen your online presence and avoid the most common mistakes people make.\n\nWHAT YOU\u2019LL DISCOVER IN THIS EPISODE:\n\nWho is Carol Kaemmerer? (01:16)\n\nThe illusion of control (03:12)\n\nHow Carol got into marketing communications (05:12)\n\nMarketing transitions over time (6:30)\n\nLinkedIn and building professional networks (07:47)\n\nThe importance of personal branding (10:05)\n\nThe three things that can happen when you have a prospect (12:43)\n\nThe paradigm shift and digital first concept (14:25)\n\nCommon mistakes people make with LinkedIn (17:12)\n\nTim\u2019s 330 Rule (19:06)\n\nCarol\u2019s strategy for attracting business at LinkedIn (20:32)\n\nCarol\u2019s system of paying attention to others (22:00)\n\nCreating depth of conversation and authenticity versus the numbers game (23:22)\n\nAdding value in three ways (24:14)\n\nQuickfire round with Carol Kaemmerer (27:55)\n\n\nQUOTES\n\u201cAnd this is where this idea of personal branding becomes so critically important \u2014 whether you're an employee and trying to climb the corporate ladder, or whether you're a business owner, people will check out whether you tick those boxes for them.\u201d - Tim Hyde\n\n\u201cPeople want to buy from people, rather than companies. And so when they want to know about your company, what do they do? They come and look at you.\u201d - Carol Kaemmerer\n\n\u201cThe concept of posting every day is important to me because I want people to be able to find me. and I want to be top of mind.\u201d - Carol Kaemmerer\n\n\u201cWe are not our jobs.\u00a0 We can do so many things with our same skills.\u201d - Carol Kaemmerer\n\n\u201cIf we're creating opportunity, let's share and create opportunity for others as well.\u201d - Tim Hyde\n\nResources\nLinkedIn for the Savvy Executive\nWater To Thrive\n\nGet in touch with CAROL KAEMERER\n\nWebsite:\u00a0 https://www.carolkaemmerer.com/\u00a0\u00a0\n\nLinkedIn: https://www.linkedin.com/in/carolkaemmerer\u00a0\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5ddd8cfd-d995-4fdc-a5a1-5314e4fef525/aadeba60-d52f-11ee-9551-3fa44f1d84a0.png"}