{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F89bf5bd4-d0cb-4d36-b8da-922fb92286d0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"2: Selling to Executives\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/89bf5bd4-d0cb-4d36-b8da-922fb92286d0\"></iframe>","title":"2: Selling to Executives","description":"<p>In the second episode of Make It Happen Mondays John Barrows discusses selling to C-suite executives and takes your questions.</p> <p>Topics covered in this episode include:<br /> Approaching executives with a thoughtful approach that they will care about.<br /> Understanding the language of your c-level prospects.<br /> Priority based selling<br /> Building rapport by understanding who your audience follows and what they read.<br /> The challenges of Challenger Sale techniques.<br /> The power of case studies as a differentiator.</p>","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/70679f92-2258-484a-a247-57ca2d3c51a2/526e93e5-6f43-4d39-b5c3-2645f65d5c16.jpg"}