{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8a2bd8f2-d448-4834-bdb2-d95fb61e4a8f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#12: Award-winning Loyalty in Italy - AS Roma and Advice Group\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8a2bd8f2-d448-4834-bdb2-d95fb61e4a8f\"></iframe>","title":"#12: Award-winning Loyalty in Italy - AS Roma and Advice Group","description":"Sports fans are incredibly loyal advocates of their Clubs - sometimes from generation to generation. So why would a professional football Club like AS Roma invest in a loyalty programme?? \r\n This episode discusses the clever strategies and approach taken by AS Roma with the help of their agency Advice Group - resulting in them winning three separate loyalty awards in the 2018 Loyalty Magazine Awards - including Best Regional Champion of the Year for Western Europe.\r\n I interview Laura Cagnacci about their strategy and performance and insights from various industries driving loyalty and direct relationships with customers.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cc552a6a-c2f3-4bfc-a099-0eb36077d24c/ab09d0a498d2f6e1.png"}