{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8a571901-7779-43fc-9214-d338ae171779","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Accountancy Extinction - Are Accountants Surplus to Requirements?","description":"Episode 32. In today's news episode, the Accounting Influencers Podcast examines the move by some fintech vendors to bypass accountants to deal directly with their clients and control their data.\n\nKey shownotes include:\n\n\u25c6 The thinking behind some software vendors selling their wares directly to the business owners and cutting out the accountant\n\n\u25c6 How the message to business owners has moved from implicit to more explicit 'get rid of your accountant'\n\n\u25c6 The wrongs done to clients by their accountants that some fintech companies are trying to take advantage of\n\n\u25c6 Why more powerful and highly resourced software vendors have the means to change the marketing narrative about accounting firms\n\n\u25c6 How more direct and persistent 'you don't need an accountant' messages gradually convince accounting clients of a potentially new truth\n\n\u25c6 The folly for business owners of being duped by software sellers into thinking they do not need a professional accountant\n\n\u25c6 Why price sensitivity in compliance will always hurt accountants, meaning they need to step up with advisory services\n\n\u25c6 What accountants and accountancy firms must start doing in conversations with their business clients to remain relevant and needed\n\nNOTE TO LISTENERS:\n\nMartin and Rob love to hear from the show's 5000+ listeners in 138 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/81f5d62f-023e-41b3-850a-6bed61168708/Yf9Fu8tZjWbgQn2n6XrrgmYr.jpg"}