{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8ae51957-d1f3-442d-a760-a9e165a1cc18","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"What Stops Accountants Going Cloud: Kellie Parks","description":"On behalf of the Accounting Influencers Broadcast Network, this is the \"Influencers in Accounting\" show, going live every Wednesday. Subscribing gets you deep dive interview with top authors, leaders, thinkers and performers in the accounting and fintech world. They're all 30mins max so you can digest them 'on the go'. \r\n\r\nEpisode 7. In today's interview, \"What Stops Accountants Going Cloud: Kellie Parks.\"\r\n\r\nKellie Parks is an ardent devotee of online accounting platforms and loves all the apps that create a robust cloud accounting ecosystem. She adopted cloud financial technology for my own business in 2009 using Freshbooks for invoicing. She is certified or partnered in over a dozen cloud applications, is a proud member of the Intuit International Trainer Writer Network and the Freshbooks Partner Council.\r\n\r\nKellie is passionate about wanting every accounting professional to love running a cloud-based business with effective best practices, consistent communications and efficient processes, systems and workflows. She crafts those processes and automations for future thinking accounting professionals who believe in the mightiness of online technology, and has dozens of pre-built templates to take the pain of creating optimization in your firm off your plate. Key takeaways from this episode include:\r\n\r\n\u2714 how the pandemic has changed the way accountants and bookkeepers operate in the cloud\r\n\r\n\u2714 how covid has accelerated changes that were already starting to happen AND brought new changes for accountants and bookkeepers\r\n\r\n\u2714 the world of difference between true cloud accounting and accountants/bookkeepers who think they are in the cloud\r\n\r\n\u2714 why client models and work practices sometimes stop accountants and bookkeepers taking them into the cloud\r\n\r\n\u2714 defining exactly what 'cloud' means and why many accountants, bookkeepers and business people see it differently\r\n\r\n\u2714 unpacking security issues for accountants and bookkeepers who use them as excuses not to move into cloud accounting \r\n\r\n\u2714 the two types of people when it comes to working in the cloud, and why neither are ideal\r\n\r\n\u2714 the role of a security audit for accountants and bookkeepers plus their clients who are considering cloud accounting\r\n\r\n\u2714 the power of 'already making money' that stops many accountants and bookkeepers from changing what they do\r\n\r\n\u2714 the difficulties for accountants and bookkeepers in setting KPIs around moving to the cloud\r\n\r\n\u2714 the demand for change and shift to cloud that is coming from the clients of accountants and bookkeepers\r\n\r\n\u2714 the single biggest reason accounting and bookkeeping firms should be cloud based\r\n\r\n\u2714 what business owners and clients who want to switch accountants and bookkeepers are really looking for\r\n\r\n\u2714 why accountants and bookkeepers will lose out on winning new business from a younger and younger client base if they are not cloud focused\r\n\r\n\u2714 how cloud focused accountants and bookkeepers sit right in the middle of their clients' businesses and can therefore be much more useful\r\n\r\n\u2714 admitting how bad cloud based software was back in the early days and how much better it is now for accountants and bookkeepers\r\n\r\n\u2714 the role of culture and leadership in pushing a firm of accountants and bookkeepers to adopt cloud\r\n\r\n\u2714 what the future looks like for accountants and bookkeepers in the area of cloud accounting\r\n\r\n\u2714 words of encouragement for accountants and bookkeepers who want to drive change in the area of cloud accounting \r\n\r\nKellie and her husband Jeff, a Fly Fishing Guide have 3 grown kids and live with 2 unruly Australian Shepherds in a 100-year-old lakeside cabin (that is chronically under renovation). She is an avid runner, water and snow skier and live music fan. Contact her here:\r\n\r\nhttps://www.facebook.com/kellieparkscalmwaters\r\n\r\nhttps://www.linkedin.com/in/kellie-parks/\r\n\r\nhttps://www.facebook.com/groups/TheWorkflowWateringhole/\r\n\r\n https://twitter.com/kellie_parks\r\n\r\nhttps://cloudaccountingtemplates.com/blog...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4a00a38f-cf67-480f-99e2-35273954e54d/YWt94364NGYbsUSh5y-BlX9_.jpg"}