{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8b166efd-9e54-4737-b7e3-4c35057f14a2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#305: Changing Customer Loyalty - Insights Post Pandemic from Kobie Marketing\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8b166efd-9e54-4737-b7e3-4c35057f14a2\"></iframe>","title":"#305: Changing Customer Loyalty - Insights Post Pandemic from Kobie Marketing","description":"This episode features some fascinating research that was conducted with US consumers in early 2022, to understand how consumers motivators have changed as we slowly emerge from the global pandemic.\r\n\nListen to learn why we buy, why we advocate for brands, and of course why we stay \u2013 with a particular focus on some critical differences between the expectations of emotionally-connected customers, compared with NON emotionally connected customers.\r\n\nJoining me to share these learnings is https://www.linkedin.com/in/marthaecohen/ (Martha Cohen), Vice President of Client Services at https://kobie.com/ (Kobie Marketing). \r\n\nShow Notes:\r\n\n1) https://kobie.com/ (Kobie Marketing)\r\n\n2) https://www.linkedin.com/in/marthaecohen/ (Martha Cohen)\r\n\n3) https://thewisemarketer.com/research/kobie-marketing-previews-2022-consumer-research-findings/ (Kobie Marketing Previews 2022 Consumer Research Findings)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9df6df21-068c-42d6-9613-135ca32dbd05/2953009-1668776436167-5c3a5b9c4be6c.jpg"}