{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8b779dd9-1c0f-4abc-be0d-2880710f0a5d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep. 175 - 30% Open Rate INCREASE! \u27a1\ufe0f ONLY Listen if YOU ARE A MARKETER! \ud83c\udf39 Bachelorette HOMETOWNS! \ud83c\udf39\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8b779dd9-1c0f-4abc-be0d-2880710f0a5d\"></iframe>","title":"Ep. 175 - 30% Open Rate INCREASE! \u27a1\ufe0f ONLY Listen if YOU ARE A MARKETER! \ud83c\udf39 Bachelorette HOMETOWNS! \ud83c\udf39","description":"This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.  Best Moments: The F-Name Episode: Personalization That Works  Using first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purc...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg"}