{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8b84e804-deca-413c-a0ed-9cca37724fa7","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"236 - 4 Ways to Discover What Your Audience REALLY Want from your Membership\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8b84e804-deca-413c-a0ed-9cca37724fa7\"></iframe>","title":"236 - 4 Ways to Discover What Your Audience REALLY Want from your Membership","description":"Do you know what people in your audience actually want from your membership?\n\nWhen planning your membership site, it\u2019s easy to fall into the trap of building something that we think would be good, rather than something that\u2019s based on research into what your audience really want (and need).\n\nIn doing so, you risk spending hours creating content and investing in features, only to be left scratching your head when people simply don\u2019t engage in the way you hope they will.\n\nWhether it\u2019s your membership offering; your blog, podcast or video channel; or even just the updates you post on social media \u2013 discovering what people actually want and need is critical to connecting with your audience and driving them to action.\n\nIn this episode, I discuss 4 ways to discover what your audience really want.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f0ba8a7d-ff75-4ff2-87c9-c7f394216a43/mg-podcast-artwork-new.jpg"}