{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8bdd40f1-600f-4260-9144-7cbeadb218e6","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"112 Alison Stratten | How To Create UnWavering Customer Loyalty In The Age of Disruption\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8bdd40f1-600f-4260-9144-7cbeadb218e6\"></iframe>","title":"112 Alison Stratten | How To Create UnWavering Customer Loyalty In The Age of Disruption","description":"On today\u2019s edition of the Grow My Revenue podcast, I speak with Alison Stratten, co-author of five business books on marketing & sales and co-owner of UnMarketing Inc. Alison and her husband, Scott Stratten, have written a new book, UnBranding: 100 Branding Lessons In The Age Of Disruption. In it, they profile 100 companies who have gotten braning right.\nAlison and I talk about the biggest mistakes companies make when it comes to branding; how companies can remain relevant and ready in the age of disruption; and why companies should encourage and empower their employees to be brand ambassadors.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4b125088-817b-4c0d-abe1-c1104b00ccad/artworks-000246157828-r05lyb-t3000x3000.jpg"}