{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8bde37bd-a51f-4e5a-8541-6ff8db677201","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Din and Tinsel, or Advertising as Showmanship | audiobook extract read by Paul Feldwick\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8bde37bd-a51f-4e5a-8541-6ff8db677201\"></iframe>","title":"Din and Tinsel, or Advertising as Showmanship | audiobook extract read by Paul Feldwick","description":"Din and Tinsel, or Advertising as Showmanship \u2013 an exclusive extract from the new audiobook of The Anatomy of Humbug, read by the author, Paul Feldwick.\n\nYou may have seen The Greatest Showman, but the real Phineas T. Barnum was a lot more interesting \u2013 and a source of inspiration to marketers who aspire to bravery. In The Anatomy of Humbug, Paul Feldwick examines various ways people have thought about how advertising works \u2013 by transmitting a rational message, by implanting subconscious associations, or simply by making brands more famous. In this concluding chapter, he considers that, after all, advertising might usefully be thought of as a kind of showmanship - or as Barnum liked to call it, humbug.\n-----------------------------\nYou can buy Paul's book...\nIn print https://www.amazon.co.uk/Anatomy-Humbug-Think-Differently-Advertising/dp/1784621927 \nIn audio https://www.audible.co.uk/pd/The-Anatomy-of-Humbug-Audiobook/B082W9C2SV","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/97155e12-e680-4d4a-9d2b-24ba1069e663/artworks-wejotmr8ybzgxcpx-qtz3lq-t3000x3000.jpg"}