{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8beaaf4b-cf1d-44b9-b26b-7e31366d0192","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"TN49: How to launch a business starting from scratch in a new country, with B\u00e9reng\u00e8re Ferrier.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8beaaf4b-cf1d-44b9-b26b-7e31366d0192\"></iframe>","title":"TN49: How to launch a business starting from scratch in a new country, with B\u00e9reng\u00e8re Ferrier.","description":"<br />\n\t<br />\n\t\t\t\t\t\t<br />\n\t\t<br />\n<br />\n\t\t\t<br />\n\t<br />\n\t<br />\n\t<br />\n\t\t<br />\n\tOur guest today is B\u00e9reng\u00e8re Ferrier, she is an expert in marketing communications and will share with us some great tips on how to establish a business and find your first clients when you just arrive in a new country.<br />\nFor over 6 years, B\u00e9reng\u00e8re worked in the city of Lyon for a leading French advertising agency, Saatchi and Saatchi, and successfully managed advertising campaigns for major global brands.<br />\nWhen her boyfriend, who later became her husband, was offered to move to California for a great job opportunity, despite the successful career path B\u00e9reng\u00e8re was having, she didn\u2019t hesitate to quit her job and join her boyfriend in this adventure.<br />\nWhen they arrived to LA in 2013, she started doing some freelancing and her pool of clients has rapidly grown. Today, she has her own agency in strategy and marketing advising, her company is called <a href=\"http://www.creavilia.com/#story\" target=\"_blank\">CREAVILIA</a>. In addition to her agency, B\u00e9reng\u00e8re also co-founded the <a href=\"http://www.frenchcluster.com\" target=\"_blank\">French Cluster</a>; which is a pool of experts that help French entrepreneurs settle their new life or business in California.<br />\nGlimpse on B\u00e9reng\u00e8re insights in this episode:<br />\n<br />\n* The risks she was evaluating when she took the decision to quit her job.<br />\n* How she prepared for her move to California.<br />\n* How she grew her network and business.<br />\n* What is, according to her, the secret of her success.<br />\n<br />\nFind B\u00e9reng\u00e8re:<br />\n<br />\nWebsite of her marketing agency: <a href=\"http://www.creavilia.com/#story\" target=\"_blank\">www.creavilia.com</a><br />\nWebsite of the French Cluster: <a href=\"http://www.frenchcluster.com\" target=\"_blank\">www.frenchcluster.com</a><br />\n<br />\n<br />\n\t<br />\n<br />\n\t<br />\n<br />\n\t<br />\n\t\t<br />\n\t<br />\n<br />","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ff0e28b8-18fd-41e7-b74b-9e9c140a8389/tandem_nomads_artwork.png"}