{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8bf57da2-ca76-4705-a857-06c3e9ed0bd2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"EP 38: What Makes an Offer High-End?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8bf57da2-ca76-4705-a857-06c3e9ed0bd2\"></iframe>","title":"EP 38: What Makes an Offer High-End?","description":"Hey there, in this episode of Becoming Unapologetic, I dive into what it really means to offer a high-end service or product. I call out the all-too-common practice of slapping a hefty price tag on something and calling it high-end, even if the experience doesn't live up to the cost. I share how many entrepreneurs tend to think that adding more deliverables or time justifies raising their prices when in reality, that's not the case. Instead, I discuss the importance of focusing on delivering ...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/70b1d2b2-4a84-4152-b52c-6e8d317a1743/tealibj98jmr4m6zt4cmicq2o9jm.jpg"}