{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8c0336c2-a5b4-4965-ba33-224c28e9f4f1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"230: Todd Caponi on Radical Transparency to Build Trust in Sales\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8c0336c2-a5b4-4965-ba33-224c28e9f4f1\"></iframe>","title":"230: Todd Caponi on Radical Transparency to Build Trust in Sales","description":"Todd Caponi joins John once again on Make It Happen Mondays almost 2 years after his first appearance (https://podcast.jbarrows.com/public/60/Make-It-Happen-Mondays---B2B-Sales-Talk-with-John-Barrows-e8d5c0d3/ab89ce66 (Episode 112)) to talk about radical transparency and leading with one\u2019s flaws in sales. \u201cPerfection isn\u2019t a thing\u201d, and Todd goes on to explain why talking about what you can\u2019t do or don\u2019t have can actually create a stronger foundation for a relationship in sales. This episode includes tactical ideas you can utilize to build trust and reduce sales cycles. \r\n\r\n\r\nGrab your copy of Todd Caponi\u2019s \u201chttps://www.transparencysale.com/the-book (The Transparency Sale)\u201d, one of John\u2019s favorite books, and pre-order his upcoming book, \u201chttps://www.transparencysale.com/transparentsalesleaderbook (The Transparent Sales Leader)\u201d, available Spring 2022. \r\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://files.casted.us/d2645730-e5cd-4b7b-ba64-b210b8280151.png"}