{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8e117b5c-9dda-48a8-8ae0-418dd0ed31b3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Medical Device Product Development Value Proposition","description":"It doesn\u2019t matter how long a company has been in business. Startups to established companies need to remain focused on the value proposition of its device product development efforts. \n\nToday\u2019s guest is Scott Phillips, CEO of StarFish Medical. He offers advice on how to approach value proposition depending on the stage of your business. \n\nSome of the highlights of the show include:\n \n\u25cf\tWhat does your company value? Point priorities in the right direction.\n\u25cf\tFounders start a company because they want to make an impact, offer value, but own most of it. \n\u25cf\tEquity Preservation for Startups: Avoid the trajectory of delusion after raising millions of dollars of capital. \n\u25cb\tBe skeptical of advice\n\u25cb\tIdentify and address risks\n\u25cb\tFocus on what investors value \n\u25cb\tUnderstand value of minimum viable product (MVP)/lean startup concept\n\u25cf\tStarFish uses a framework that addresses 12 functional areas to identify client\u2019s target audience, IT environment, reimbursement strategy, and other factors.\n\u25cf\tThere\u2019s plenty of horror stories about when things go bad. Also, it can be considered bad business when companies rush to get in human-type studies.\n\u25cf\tEquity Preservation for Established Companies: Basically the same as startups, except the notion that future money is cheaper than current money doesn\u2019t apply.\n\u25cf\tEstablished companies tend to place more emphasis on regulatory processes, submissions, and clearances. StarFish helps startups fill gaps in such areas.\n\u25cf\tThose in a product management role at a startup often have a tech background and don\u2019t understand the role\u2019s responsibilities.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/18571bd6-be1b-4778-ac85-90f1a63847ad/22ad25fa-02ae-43ec-aaa5-cba3b9cea1cd.jpg"}