{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8e7c98b5-f0df-4019-9e5a-6eb52def6a73","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Do I need a personal brand?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8e7c98b5-f0df-4019-9e5a-6eb52def6a73\"></iframe>","title":"Do I need a personal brand?","description":"In this Startup Survival episode, we are covering a topic that many entrepreneurs are hesitant to address (and I was too): Do I really need to build my personal brand, too? (What if I don\u2019t wanna? ;))\n\nIf you follow me on any other platform, you know that building my personal brand is something I actively work on (I mean, you\u2019re listening to my podcast right now). So you might be surprised to learn that while I think a well-defined personal brand is super important, it\u2019s not necessarily what every entrepreneur needs to focus on. \n\nIn this episode, I\u2019m sharing how I went from being super against having a personal brand to bringing in more than half my company\u2019s revenue through my LinkedIn. At the end of this episode, I outline the steps for building a strong, lead-generating online presence and when it makes sense to prioritize your personal brand.\n\nSign up for my weekly letter that\u2019s mentioned in this episode: https://www.jackiehermes.com/sign-up-now","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7ff43ce9-504a-43d4-9715-4422fb7770c6/Podcast-Cover-Option-6.png"}