{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8ed3f4ee-66e0-4bac-8ade-1ad811e21b7e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#253: Human Psychology and It's Role in Loyalty Programmes\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8ed3f4ee-66e0-4bac-8ade-1ad811e21b7e\"></iframe>","title":"#253: Human Psychology and It's Role in Loyalty Programmes","description":"This short summary explains how a better understanding of the psychology of human beings can help us design better loyalty programmes! \r\n\nhttps://www.linkedin.com/in/anilvpillai/ (Dr. Anil V. Pillai) offers some interesting insights on what needs most people are seeking to satisfy when they join our programmes, and key factors to how successfully we deliver on that.\r\n\nThis episode showcases key ideas that often get forgotten along the way when we design our loyalty journeys, often becoming increasingly complex to satisfy multiple business needs, rather than designing them as human beings prefer - with speed and simplicity in mind.\r\n\nFor anyone interested in the neuroscience of either business or loyalty, listen to learn some key ideas to help engage your customers. \r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/anilvpillai/ (Dr. Anil V. Pillai)\r\n\n2) https://letstalkloyalty.com/102/ (#102: The Science and Psychology of Human Engagement for Customer Loyalty)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/359888a8-7d21-4629-afa4-00b638acb9b0/2953009-1658144106655-be9a751e54885.jpg"}