{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8f23e860-8e59-41a3-85ee-5b0930f8ca1a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Don't Make this $750M Mistake\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8f23e860-8e59-41a3-85ee-5b0930f8ca1a\"></iframe>","title":"Don't Make this $750M Mistake","description":"Are you writing SOPs while your deal flow is dying? I see this constantly. Operators documenting processes for a business that doesn\u2019t have customers. They optimize systems that don\u2019t produce revenue. They\u2019re playing business instead of running one.Let me show you what this looks like at scale.Cracker Barrel\u2019s CEO had a problem. Traffic to the stores was down. The menu was stale. Revenue was declining. What did she do?The Image IssueShe launched a $750 million rebranding campaign.New logos. New interiors. New signage. She went on national morning TV to unveil Uncle Herschel\u2019s removal from the logo. She declared that their customers\u2019 and employees\u2019 feedback on recent changes to the brand was \u201coverwhelmingly positive.\u201dRead the full breakdown: https://scotttoddwrites.substack.com/Free resources:Fix This Next for Real Estate Investors: https://www.fixthisnextforrealestateinvestors.comMy weekly newsletter: https://scotttoddwrites.substack.com/Me: https://www.scotttodd.net","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0795372a-1e86-40dc-bf55-0663c77dfb4d/44517866-1759261629666-360506dc43da9.jpg"}