{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8f7fba01-22cf-4b06-9dfd-d3e054cd191d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"977 PUV - Proposici\u00f3n \u00danica de Ventas\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8f7fba01-22cf-4b06-9dfd-d3e054cd191d\"></iframe>","title":"977 PUV - Proposici\u00f3n \u00danica de Ventas","description":"Hoy hablo de una tem&#225;tica que me ha solicitado David C&#243;rdoba, que es la PUV o Proposici&#243;n &#218;nica de Ventas (USP por sus siglas en ingl&#233;s - Unique Selling Proposition).\n\nLo encaro no desde la perspectiva del marketing y de la empresa, sino desde la de un vendedor en activo que tiene que ir al cliente y conseguir que le compre. \r\n\r\n Hosted on Mumbler.io","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/64d5ae14-b017-4780-8c4c-0f06fdb23fcb/223adfd8a819eec7c52bd801a5f6f7ac-xxl-hyvpq2z.jpg"}