{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F8f83892d-0251-46dc-95be-ef88fc4b489b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/8f83892d-0251-46dc-95be-ef88fc4b489b\"></iframe>","title":"#501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds","description":"Today&#39;s episode is available as a podcast on &quot;https://letstalkloyalty.com/ (Let&#39;s Talk Loyalty)&quot; and in video format on https://letstalkloyalty.com/loyalty-tv/ (www.Loyalty.TV).\r\n\nThis episode features another iconic brand - https://www.mgmresorts.com/en.html (MGM Resorts)! \r\n\nDriving customer loyalty in the competitive entertainment industry is fascinating, and today you\u2019ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas. \r\n\nOur guests are https://www.linkedin.com/in/anilmansu/ (Anil Mansukhani), Vice President Loyalty Marketing and https://www.linkedin.com/in/beck-sundquist/ (Beck Sundquist), the Vice President of Product Management at MGM Resorts International.\r\n\nEnjoy the show!\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/anilmansu/ (Anil Mansukhani\u2060)\r\n\n2) https://www.linkedin.com/in/beck-sundquist/ (Beck Sundquist)\r\n\n3) https://www.mgmresorts.com/en.html (MGM Resorts\u2060)\r\n\n4) https://www.mgmresorts.com/en/mgm-rewards.html (MGM Rewards)\r\n\n5) https://letstalkloyalty.com/videos/mgm-resorts-international-leveraging-loyalty-to-win-hearts-and-minds/ (Watch this episode at www,Loyalty.TV)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/032d3cf9-b388-4ef7-af65-bcbb0bb70dae/2953009-1708554037103-47943c62c311c.jpg"}