{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F914a626b-630b-4f06-9eca-54a0bc047d90","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Scaling Strategy with Soul: George Kourakos on Events, Influence, and Global Growth\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/914a626b-630b-4f06-9eca-54a0bc047d90\"></iframe>","title":"Scaling Strategy with Soul: George Kourakos on Events, Influence, and Global Growth","description":"\n\n\n\n\nIn this episode of BizBlend, we dive into the bold strategies behind Europe's fastest-scaling campaigns with George Kourakos, Managing Director of AMG Media and Forbes 30 Under 30 entrepreneur. From tech to health to gaming, George unpacks how his 360\u00b0 agency scales businesses through events, influencer marketing, and precise market research. He shares how to filter vanity metrics, build ROI-focused campaigns, and stay agile across countries with distinct cultures. Whether you're a founder planning your first event or a brand leader seeking real impact\u2014not just buzz\u2014this episode delivers grounded advice and behind-the-scenes stories from campaigns that reached 40 million people.\nAbout the Guest:George Kourakos is the Managing Director of AMG Media, a powerhouse agency specializing in 360\u00b0 marketing solutions across Europe. Known for orchestrating events with 25,000+ attendees and managing \u20ac10M+ in marketing budgets, George brings deep expertise in scaling brands across tech, health, and gaming. He\u2019s also a Forbes 30 Under 30 honoree for his innovative approach to business development and influencer marketing.\nKey Takeaways:\n\n\nStrategic growth starts with understanding the customer profile across cultural lines\u2014not just scaling blindly.\n\n\nInfluencer ROI isn\u2019t about follower count. It\u2019s about engagement and conversion\u2014sometimes a 5K follower influencer beats a 100K one.\n\n\nEvent KPIs should go beyond turnout\u2014focus on conversion, relevance of attendees, and platform alignment.\n\n\nAMG Media ensures cohesion through specialized account managers who deeply understand the nuances of regional markets.\n\n\nA strong 360\u00b0 marketing approach combines fast execution with laser-sharp planning\u2014even turning around major booths in 2 days.\n\n\nConnect with George Kourakos:\n\n\nWebsite: https://amg-media.gr\n\n\nLinkedIn: George Kourakos\n\n\n\nWant to be a guest on BizBlend? DM on PM \u2013 Send me a message on PodMatch\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\nTune to all our 15 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik\n\n\nSubscribe To Newsletter: https://healthymindbyavik.substack.com/\n\n\nJoin Community: https://nas.io/healthymind\n\n\nStay Tuned And Follow Us!YouTube \u2013 https://www.youtube.com/@healthymind-healthylifeInstagram \u2013 https://www.instagram.com/healthyminds.podThreads \u2013 https://www.threads.net/@healthyminds.podFacebook \u2013 https://www.facebook.com/podcast.healthymindLinkedIn \u2013 https://www.linkedin.com/in/reemachatterjee/ | https://www.linkedin.com/in/avikchakrabortypodcaster\n#podmatch #healthymind #healthymindbyavik #wellness #MentalHealthAwareness #PodcastLife #BusinessDevelopment #InfluencerMarketing #EventStrategy #GrowthMindset #MarketingStrategy\n\n\n\n\n\n\u00a0\n\n\n\u00a0\n\n\n\n\u00a0\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8749df67-2e89-47dd-9fdd-acf47e22a55b/1b228e298d805a68.jpg"}