{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F916a4ffe-172f-4e37-82fd-9759a762a2f1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The Price Is Right Part 9 - Not All Business is Good","description":"BONUS: a short bonus episode in a new series to help accountants price better and win more business - \"The Price Is Right Part 9 - Not All Business is Good.\" \n\n***APOLOGIES FOR THE AUDIO ON THIS BONUS EPISODE***\n\nIn these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.\n\nKey takeaways from this episode include:\n\n\u2605 asking whether all new business is good business for accountants\n\n\u2605 what a scarcity mentality and fear looks like for today's accountants and CPAs\n\n\u2605 why accountants cannot often control the quality of clients or business they look after\n\n\u2605 the downsides for accountants of taking on all clients who do not fit your firm\n\n\u2605 the reasons accountants feel forced to take on all clients who are referred to them\n\n\u2605 positioning tips for accountants who do not want to win new business on price alone\n\n\u2605 how saying 'no' to certain types of work or clients actually helps accountants\n\n\u2605 the importance of grading clients and opportunities in accounting firms\n\n\u2605 what accounting professionals can do to become the 'without whom...' for their clients\n\n\u2605 an example of what saying 'no' the wrong business looks like for accounting firms\n\n\u2605 shout out to Gordon Gilchrist for coming up with PITA clients for accountants - \"pain in the ass!\"\n\n\u2605 how accountants can break the cycle of taking on unsuitable clients and pricing them poorly\n\nNOTE TO LISTENERS:\n\nThe Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.\n\nEvery Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.\n\nEvery Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. \n\nEvery Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.\n\nFinally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.\n\nMartin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...\n\nHow to leave a review on Apple Podcasts\n\n\u2460 Open the Podcasts app on your iPhone, iPad, or Mac.\n\n\u2461 Navigate to the page of the Accounting Influencers Podcast.\n\n\u2462 Scroll down to find the subhead titled \"Ratings & Reviews.\"\n\n\u2463 Under one of the highlighted reviews, select \"Write a Review.\"\n\nAnything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. \n\nPlease also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.\n\n\u25e4\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u2501\u25e5\n\nFollow Accounting Influencers on Linkedin - we'd love to keep you...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a98f15e2-520c-4c24-9be3-e7388ddf5a6f/suncB_2EFJjGJS5nnBL16VCO.jpg"}