{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9191e204-004f-4064-9809-979817cc3833","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How Consultants Can Build A Customer Loyalty Program With Adam Posner: Podcast #136\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9191e204-004f-4064-9809-979817cc3833\"></iframe>","title":"How Consultants Can Build A Customer Loyalty Program With Adam Posner: Podcast #136","description":"Attracting new clients and customers is one thing; retaining them is another. Many successful entrepreneurs know this as a big separator between them and those who are struggling to grow their business. The name of the game is not how you attract people but how you keep them loyal to you. Known as The Loyalty Guy, today's guest,\u00a0Adam Posner, has been an expert in this area for well over a decade. He joins host, Michael Zipursky, to discuss how consultants can build a customer loyalty program. Believing that existing customers will eventually bring the new customers in, he shares with us some ideas, principles, as well as strategies on how to care for and nurture them. He also shows diagnostics from his research reports that reveal what works best in lead generation for his business, in addition to letting us in on his research process, speaking and writing ventures, and more.\u00a0\nLove the show?\u00a0Subscribe, rate, review, and share!\n\nHere\u2019s How \u00bb\nJoin the Consulting Success Community today:\n\nconsultingsuccess.com","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/6020d769-db43-47a5-b32f-6c753746f1a4/1eebb211865c8a3a4a824be848d92c9c.jpg"}