{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F91bf752d-5b3f-4721-94bb-b2ab44cd931a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#404: AAdvantage from American Airlines - Insight-led Innovation & Industry Leadership\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/91bf752d-5b3f-4721-94bb-b2ab44cd931a\"></iframe>","title":"#404: AAdvantage from American Airlines - Insight-led Innovation & Industry Leadership","description":"Today, Let&#39;s Talk Loyalty welcomes back an iconic airline brand that is long overdue a return visit to our show.\r\n\nhttps://www.aa.com/homePage.do?locale=en_US (American Airlines) first joined us in April 2020 to share how they were thinking about their loyal customers and the role of the AAdvantage program in those first early days of the Covid pandemic. \r\n\nNow, three years on, we revisit this iconic program \u2013 which is in fact the longest-running computerised or travel loyalty program in the world. \r\n\nhttps://www.aa.com/i18n/aadvantage-program/aadvantage-program.jsp (AAdvantage) was established in 1981 with a laser focus on rewarding frequent flyers on American Airlines.\r\n\nToday, the program has more than 100 million members and has evolved dramatically. \r\n\nAAdvantage no longer considers itself a frequent flyer program, but instead a travel rewards program, and now they are once again leading the industry, with new ways for members to earn and keep their status in return for any of their loyalty within the Advantage eco-system.! \r\n\nTo hear the full story, I\u2019m thrilled to be joined today by https://www.linkedin.com/in/chris-isaac-b582b03/ (Chris Isaac), Director of AAdvantage, to hear how Covid ironically created new insights for him and\nhis team on just how loyal their members were being \u2013 even when they were unable to fly!\r\n\nListen to enjoy the latest insights from AAdvantage. \r\n\n \r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/chris-isaac-b582b03/ (Chris Isaac), Director of AAdvantage\r\n\n2) https://www.aa.com/homePage.do?locale=en_US (American Airlines\u2060)\r\n\n3) https://www.aa.com/i18n/aadvantage-program/aadvantage-program.jsp (AAdvantage)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3bca55d3-f933-42dc-bc3c-89d8b7c87649/2953009-1689086492554-cc4b9c56a06b2.jpg"}