{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F92526eff-e6b9-4a4b-8fae-feda26bd4672","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#297: The Epsilon Loyalty Index - Consumer Loyalty Insights for Australian Brands\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/92526eff-e6b9-4a4b-8fae-feda26bd4672\"></iframe>","title":"#297: The Epsilon Loyalty Index - Consumer Loyalty Insights for Australian Brands","description":"The \u201chttps://explore.epsilon.com/Loyaltyindex (Epsilon Loyalty Index)\u201d is a superb new loyalty study from our friends in Epsilon, showcasing a holistic new way to measure the relative loyalty of consumers for leading brands in Australia.\r\n\nhttps://www.linkedin.com/in/eugeneyapsg/?originalSubdomain=sg (Eugene Yap), Head of Consulting, Strategy, and Analytics at Epsilon shares the fascinating findings of the first edition of this proprietary work. \r\n\nWe discuss their key findings in each of the four categories Epsilon has researched \u2013 beauty, apparel, grocery retail, and the banking sector and discuss the key drivers of loyalty and what matters to customers in each of these verticals. \r\n\nListen to hear Epsilon's perspective and the exciting insights from this Australian consumer research which will serve as a benchmark for Australian loyalty marketers in the years to come.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/eugeneyapsg/?originalSubdomain=sg (Eugene Yap)\r\n\n2)https://explore.epsilon.com/Loyaltyindex ( Epsilon Loyalty Index)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/47aab01d-e2b7-4264-9c46-b0a69f27c1ab/2953009-1679562827380-92c0f27a44756.jpg"}