{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F935a1eda-94e0-43cc-ae21-2da2a0925177","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#211: Loyalty Programme Liability Modeling (Short Summary Show)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/935a1eda-94e0-43cc-ae21-2da2a0925177\"></iframe>","title":"#211: Loyalty Programme Liability Modeling (Short Summary Show)","description":"In this short summary show, \"Let's Talk Loyalty\" revisited an episode with https://www.linkedin.com/in/lenllaguno/ (Len Llaguno), founder of Kyros Insights. Len uses his professional training as an actuary to assess loyalty programmes not in terms of liability, but profitability and possibility.  \r\n\nWe talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success. \r\n\nLen also shared how brands should employ a \"customer-first\" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes. \r\n\nShow Notes:\r\n\n1) https://letstalkloyalty.com/76/ (Episode #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights)\r\n\n2) https://www.linkedin.com/in/lenllaguno/ (Len Llaguno), founder of Kyros Insights","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8de8c5fc-a41c-4bbd-98f7-82ef012a05b9/2953009-1649951859120-3da639e1f08f9.jpg"}