{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F93c8ce5a-89cc-4dc0-a5a1-8db31c0da974","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Every Customer is the Most Important | Ep. 275\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/93c8ce5a-89cc-4dc0-a5a1-8db31c0da974\"></iframe>","title":"Every Customer is the Most Important | Ep. 275","description":"I've learned a key lesson about creating a strong brand: treat every customer as if they're the most important.  Back during our rapid growth phase, Operation Cannonball, we faced a challenge.   We were taking on any customer, big or small, but it was causing stress and diluting our ability to provide great service.  Our biggest customer, a distributor in Australia, was high-maintenance.   We had to make a tough decision and let them go. Revenue initially dropped\u2026but our customer sa...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/47383c66-53cb-405c-8c77-749e8dcd74d5/8ty0x4mq8o4eavwg35qzu9nrjqys.jpg"}