{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F93e34bb2-2937-49c6-b982-84ddd31b22d2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#44 Want a Winning Brand? Build a Winning Culture with Mike Sullivan","description":"\u201cUltimately, I decided I just wanted to create the kind of place that people want to work on Monday morning - they want to come, there\u2019s no Sunday night dread. And again, it doesn't mean that it's perfect. But what it does mean is that we're focused on the right things.\u201d - Mike Sullivan, CEO of The LOOMIS Agency\r\n \r\nA Strong Culture is a Competitive Advantage\r\nMike Sullivan speaks with experience and authority. As CEO of the LOOMIS agency, he and his team have made it their mission to help challenger brands win more market share. And he has observed that no matter how great the branding is, if the culture stinks, the company will struggle. LOOMIS boasts half the turnover rate of other agencies. They themselves are a challenger brand that continues to crack the culture nut with multiple, year-over-year wins as a Best Place to Work. And as a result, they produce award-winning creative. But what is a challenger brand, and why is culture so important? I sit down with Mike and we discuss challenging the status quo, how culture and brand are inextricably linked, and how he and his team keep culture alive at LOOMIS. We also discuss brands that have successfully nurtured culture by including it in their purpose, values, and leadership competencies.\r\nWhat is a Challenger Brand?\r\n\u201cReally challenger brands are those that are certainly challenged from a resource standpoint, but they're also oriented towards disruption. They\u2019re oriented towards shaking up the marketplace, changing the rules, in a way that favors them\u2026 People within an organization need to think of and understand themselves as challengers.\u201c\r\nClients Impact Culture, Too\r\n[11:30] \u201cCulture is going to reflect in large part by the company that you keep. If you\u2019ve got difficult, challenging, unreasonable clients, then that\u2019s going to infect your culture. It\u2019s what you tolerate.\u2026[12:30] \"What I always look for is the way they [potential clients] treat [our] people and the way they treat their people - how they interact, how they engage.\u201d\r\nCompany Culture - Build an Extended Family\r\n[15:33] \u201cThe number-one word people use to describe rich, rewarding, and supportive cultures is family\u2026they do become sort of an extension of your family\u2026[15:14] \u201cAnd I always think about that, you know, are these the kind of people that I want to put in relationship with our [team], because I think the world of our folks\u2026who do you want to bring into your family, so to speak?\u201dFor further exploration: Mike Sullivan: https://www.linkedin.com/in/mikesullivanatloomis/The LOOMIS Agency: https://theloomisagency.comThe Voice of the Underdog: How Challenger Brands Create Distinction by thinking Culture First https://theloomisagency.com/challengerbookhttps://theloomisagency.com/getting-company-culture-right-post-covidTo discuss executive coaching, leadership development program design, and workshop facilitation, please visit:https://rise-leaders.com/contact-info/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/99efe291-3dfb-4b24-9d21-e29879674bc8/-DsuvpqOgXCuKVJHiCwnX_vL.jpg"}