{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F953d0d4d-3fa6-4ef0-91a2-a4ec4519d6d7","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards","description":"https://www.yuurewards.com/ (Yuu Rewards) is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. \r\n\nCreated initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers that Asia is renowned for.\r\n\nNow two years old, I\u2019m today joined for a second conversation about Yuu Rewards by COO Mark Sage, who explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users \u2013 such as industry-leading ecommerce capabilities at its core.\r\n\nIn this conversation, we also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.\r\n\nShow Notes:\r\n\n\n https://www.yuurewards.com/ (Yuu Rewards)\r\n\n https://www.linkedin.com/in/marksage/ (Mark Sage)\r\n\n https://www.yuurewards.com/en/node/26716 (Yuu To Me)\r\n\n https://www.youtube.com/watch?v=DSd3ArMmIOw (Yuu To Me Ad)\r\n\n https://letstalkloyalty.com/61/ (#61: Yuu Rewards, Hong Kong's New Coalition Programme)\r\n\n\nTime Stamps:\r\n\n02:29 - Mark\u2019s favorite loyalty program\r\n\n05:43 - The most significant change in recent months.\r\n\n09:40 - Yuu Rewards' technical evolution journey over time.\r\n\n19:35 - Using collectibles to engage consumers both online and offline\r\n\n33:20 - Mark's thoughts for future industry trends","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7c023ba7-83b7-46b7-b751-b33a492ce047/2953009-1655702601978-a3cb405356f6d.jpg"}